The Role of Geo-Targeting in LLM Recommendations

LLMs adapt recommendations based on user location. A prompt asked in Sydney may yield different answers than one in San Francisco. This means geo-targeting isn’t just for Google Ads—it matters for AI recommendations too.

Why Geo Differences Happen

Local competitor presence in media or review platforms
Regional content ranking in LLM training data
Different regulatory contexts (especially in finance and healthcare)

Steps to Geo-Optimize for LLMs

Run location-specific scans for your prompts in different geos.
Localize your citations with region-specific case studies and reviews.
Engage in local PR and pitch local press and directories that LLMs may surface.

Example

A UK CRM vendor found they ranked in UK LLM answers but not in Australia—because their case studies were UK-only. Adding AU-specific examples improved presence in 4 weeks.